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From the Editor
Executive Editor Eric Conrad sheds light on our newspapers and our Web sites, on the role of community journalists, sharing news and perspective about the challenges facing the media industry, and offering insight into the frequent comments and contact we have with readers, government leaders and the business community.

Blog Index
December 12, 2007
Sports drive sales

This just in, and not all that surprising: Sports' news drive sales, especially when we display the photos and stories on A1.

Our Circulation Department told us Tuesday sales were up considerably when:
-- The Red Sox won the World Series, and we came out with a special section about that a few days later.
-- Lawrence High won the regional football championship.
-- Gardiner won the state football championship.
-- Richmond won the boys and girls state soccer championships.

Triple-digit sales increases for all these events.

Go teams, go.

Posted by Eric Conrad at 08:41 AM
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